Pay Per Click Management (PPC) is an advertising model for internet marketing and a very helpful technique for customer acquisition. It is fiscally used to drive traffic to your website. You would have seen sponsored ads on the top of your searches over Google, Bing, or other search engines; yes, those are the paid ads for which the advertisers pay particular publishers.
PPC highly reduces the degree of the wasted budget, boosts the conversion rate, and maximizes the Return on Investment (ROI). ROI can be considered as a scale to measure your digital marketing agency’s performance; the profit and loss statement over a specific investment. Moving back to PPC again, it is not a kid play or a set and forget system, but a proper internet advertising model that demands sufficient details. So, here we are going to give you a checklist as per on the basis of Google AdWords to must keep on the peak areas of your campaign for long-lasting success.
- Check your analytics to see the conversion rate.
Conversion rate refers to the number of your website visitors in percentage.
- Keep a check on the ad spending rate.
Ad spending is the revenue generated per advertisement.
- Give a review of resources.
- Check daily revenue.
- Compare today’s performance with yesterday.
- Analyze the conversion rate.
- Eliminate duplicate keywords.
- Add new keywords.
- Download quality score.
Quality score is an estimation related to the quality of your ads and the significance of both of your Pay Per Click ads and keywords.
- Check available resources.
- Give a review to low performing ads.
- Create a report on A/B testing.
A/B testing is a process of comparing two versions of web pages with one as a variable.
- Analyze the keyword match type.
Keyword match types are the parameters which can be set on to the keywords for keeping a check on the searches which trigger your ads to appear.
- Stop underperforming keywords.
Under-performing keywords are those which cast down the average quality score.
- Add negative keywords.
Negative keywords filter out the audiences of your ads in two groups; those who will be seeing them and those who will be not. For example, adding “build” as a negative keyword to your campaign means that you are refraining Google AdWords to not to show your ads for the searches containing this keyword.
- Expand keywords.
- Review ads.
- Review the impression share report.
Impression share report gives you the analysis of the impressions you received per the impressions you were entitled to receive.
- Check campaign settings.
- Implement the A/B tests.
- Create new keywords.
- Review the website landing page.
- Compare keywords.
- Create new ads.
- Review new ads.
- Analyze ad copy tests.
Copy testing refers to the testing of all mass media channels. It is done to measure the efficiency of the Pay Per Click management campaign.
- Analyze AdWords tool use.
- Display the network review.
- Perform geotargeting.
Geotargeting or local Pay Per Click is concerned with delivering the advertisements on the basis of the geographical location of the targeted audience.
- Review the company’s historical return.
Historical returns are estimated so as to forecast future returns.