Describe the value of booking an appointment

Yes! Surprisingly, email marketing is up to 40 times more effective, according to a study done by McKinsey & Company. And consumers have spent 138% more time and money on the product because of email marketing, as compared to consumers who don't receive email offers.

When you send an email once a month it helps to create your presence in someone’s mind. An email sent twice or thrice a month builds a connection. But, when you send emails four times a month it becomes consistent. 

Some best practice for good subject lines are: 

• Keep in short
• Personalize it
• Use simple and clear wordings

Usually, 10%-15% of email open rates work well for the businesses. Though, it depends on your industry and its size and your target audience.

There are different ways to measure email campaign, for example 

• Conversion rate: Divide the number of recipients who completed action required by the email by a total number of emails delivered multiplied by 100.
• Bounce rate: Divide the total number of email not received by customers by the number of emails sent, and multiply it with hundred.
• Click through rate: Divide the total number of clicks on email by the number of emails sent, multiplied by 100.