What is Salesforce and the Tips and Tricks to Salesforce Integration?
What is Salesforce and the Tips and Tricks to Salesforce Integration?

Salesforce is a Customer Relationship Management (CRM) Platform that is stored, administered, and executed over a network of remote servers. You can call it a cloud computing technology that is used to gear up all those modules of an agency which, in any way, interact with the customers.

If you are running a business, then Salesforce is the fastest pathway to map your idea into an efficient application. Let’s have a look at its general benefits we have managed to gather:

  • It delivers the brands and businesses with detailed customer information in both quality and quantity aspects.
  • By providing all the customer information right in their hands, it assists the business owners and other representatives to design their business process and cash flow autonomously.
  • Salesforce holds a vital position in synchronizing, structuring, and streamlining your tasks, team, and its requirements respectively.
  • Since it is a cloud-based technology, it offers accessibility. It means that wherever you have the internet, you can directly access salesforce!

Tips and Tricks to Salesforce Integration

The question is how? How will it be implemented to skyrocket our Return on Investment (ROI) and systematize our business?

And the solution to this question is to add “integration” in this radical tactic! Salesforce Integration is a mechanism for the execution of successful salesforce and for integrating with other businesses and applications you use.

At MarkWeb IT, we have been delivering our clients with seamless and cost-effective salesforce integration services. Let’s have a look at the tactics we use as the tips you must opt!

What are the Tips and Tricks to Salesforce Integration?

Tip#1 Start from Small

Once you have your CRM loaded into your Salesforce; the time comes to integrate it with your owned other businesses and applications. Many people misunderstand this integration with the incorporation of too intricate projects. We adopt and so, recommend the practical approach to start from smaller projects and move toward integrating the bigger ones.

What is Salesforce?

Tip#2 Identify the Strengths of Each of Your Business and Application

Before directly implementing salesforce integration, must identify the strengths of your businesses and applications. These strengths are the plus-points, and therefore they must be more than weaknesses. This task is quite time-consuming; where it necessitates research and market knowledge, it also requires your mental and physical involvement equally. Get in touch with us to achieve greater levels of operational efficiency, consistency, and revenue.

Tricks to Salesforce Integration

Tip#3 Choreograph the Process of Your Business and Cash Flow

Now that when you have done with the integration, and have been well-equipped with customer information, market knowledge, and quality aspects; you can now avail the second benefit of independently designing your business process and cash flow.

If your business is not generating enough revenue, it is clear to recognize that it needs salesforce integration! MarkWeb IT is one of the UK’s leading digital marketing agency. Our experience has been helping numerous businesses in boosting up their lead generation and revenue growth. Consult us for enjoying ever-rising success.

Top 4 Tips to Boost Your Sales with Conversion Rate Optimization
Top 4 Tips to Boost Your Sales with Conversion Rate Optimization

Your marketing is useless if it is driving visitors but not producing customers!

If your brand website is engaging a huge audience to your business and blogs, it is quite good and in fact appreciable, but if it is not generating satisfactory sales lead, then your daily posting and marketing are not worthwhile at all. They lack something; not generic, but specific! This could be better understood by this famous saying:

“A good first impression isn’t just about design, but also how fast that design loads. ~ Tommy Walker”

Engaging content plays a vital role in boosting your sales with a well-defined blend of Conversion Rate Optimization (CRO). A maintained CRO depends on your market niche and industry, anyways, it never means to start and rely on direct comparison. Everyone has his own ways, methods and traffic sources. But still, there are some broad tips and tricks which you can opt for your brand’s sales lead generation. So, let’s have a look at the top most efficient tips to boost your sales.

Boost Your Sales with Conversion Rate Optimization

Responsive Design

More than half of internet users utilize mobile devices. So, not considering mobile phone users is simply saying goodbye to a lot of conversions. Use responsive designs for your website. These designs optimize your web design according to the device being used by the user. WordPress, Wix, Colorlib, and numerous more online platforms comprise thousands of free as well as paid website templates. Just pick a suitable design and start working. It is that simple!

Sales with Conversion Rate Optimization

Fast Page Loading

If you want to increase your CRO and boost your sales, remember you’re your website speed matters a lot. Stats show that a one-second delay in page load time can yield these deadly results:

  • Decrease page views by 11%
  • Decrease customer satisfaction by 16%
  • Loss in conversions by 7%

Conversion Rate Optimization Service

Complementary Color Choice

Colors affect the psyche. Different colors depict different things and convey different sentiments. So, play with them to grab your audience and make them your good customers. Here are a few research-based suggestions:

  • If your brand is targeting youth, you should use a yellow color.
  • If your brand is targeting male gender, utilize bright colors.
  • If your brand is targeting female gender, use soft colors.
  • Use black color to give a grand appearance, luxurious touch, and expensive image.
  • Use Pink color to portray cuteness and attract feminine characters.
  • Using Blues and greens will fascinate a practical audience.

Conversion Rate Optimization

Effective Content

Your website and blog content must be flawless and keyword optimized. Our article How to Find Gaps in Marketing Content? is good enough to check your flaws. Write keyword optimized and error-free content, add attractive headings to command, direct, ask, instruct, and help out the reader. Your content should prompt the visitors to click it, read it, and take appropriate action.

Considering these four tips and following them will increase your Conversion Rate Optimization and will boost your sales.

Top Effective Tips for Small Business Automation
Top Effective Tips for Small Business Automation

Today, when the online market is piled with so many digital marketing agencies and with the hefty workload, it has become crucial for small businesses to automate their brands if they actually want to keep up. Business Automation refers to the digital transformation of a brand that streamlines it and contours each of its sectors with a blend of the latest technologies and simplicity.

Tips for Small Business Automation

The Need and Importance of Business Automation

Consider the example of Charlie who used to make and sell delicious burgers. He won a lottery and decided to buy heavy machinery which could make the same burgers without the need of his manual effort. Was his decision good? Yes, it was good enough to change his life. Same is the buzzword “business automation”. It is an efficient replacement for your manual effort.

If your online marketing is not bearing fruits then it immediately needs digital transformation. So, in this article, we are going to share with you the top effective tips for small business automation.

Small Business Automation

Tip#1 Decrease the Number of Processes

A business stands on multiple executable processes. Each process with the support of its sub-processes performs a specific function. Their automation implies that you are expected to join a large number of the sub-processes into their primary ones; and delete the repetitive and obsolete processes for transparency. It will not only make your system fast and efficient but will also make it easy to administrate.

Tips for Business Automation

Tip#2 Hire Experts of Business Automation

Digital transformation is a comprehensive task that necessitates considerable attention from you. So, instead of tangling yourself in it, focus on your productions and get the services of experts like MarkWeb IT for the purpose. We have been providing professional business automation services for many years and we strongly recommend you to avail us.

Business Automation

Tip#3 Focus on Social Media and Email

It is very important to automate those processes like social media marketing and email marketing of your business because they generate maximum Return On Investment (ROI). Set a theme of your posts and updates, and schedule their timings. Also set automated reply messages so even when somehow you are unavailable, the people who reached out you will be informed.

Top Tips for Small Business Automation

Tip#4 Measure Your Performance

Must analyze and monitor your online presence via social media, customer support, marketing, finances, and many more sources. Google Analytics is an automated tool that lets you measure your performance regularly and in a shorter time span.

Top Tips for Business Automation

Business Automation is a long-term solution to the temporary but deadly issues of your brand. It reduces your expenditures and the possibility of manual faults; saves your time; increases the productivity, availability, scalability, and reliability of your brand; and improves your customer satisfaction. So, if you are running a digital marketing agency and haven’t considered its automation yet, this is the right time to collaborate with us and automate your brand with no hassle.

Developing an Efficient Content Marketing Strategy
Developing an Efficient Content Marketing Strategy

According to the author and keynote speaker Andrew Davis, your content is the thing that plays the most crucial role in building a with your clients; where relationships are built over trust which, in turn, is responsible for your company’s annual revenue. But have you ever considered that what must be the type of content which will let you make a stronger bond with your clients? Because after all, this stronger bond is going to be accountable for your digital marketing agency’s ever-rising revenue!

It is clearly understandable from the above discussion that content marketing is just much more than voice-over. You have to market your products and services without letting your audience know that you are marketing them. The question is, how is it possible to bring uniqueness and virginity in advertising the same products or services again and again? And the potential answer lies behind an effective strategic content marketing approach.

Efficient Content Marketing Strategy

What is Content Marketing Strategy?

Content Marketing Strategy can be defined as a comprehensive plan to build an audience for your brand by educational, inspirational, attractive, and informational content so as to turn them into your good clients.

Does My Brand Need a Content Marketing Strategy?

Whether your brand is small that maybe comprising only three to four workers or a big firm with numerous employees; a content marketing strategy is necessary and mandatory for all. Because it not only saves your time and synchronizes your jobs, but also makes your daily tasks fairly interesting.

Content Marketing Strategy

The Most Efficient Content Marketing Strategy

Here is the twelve-step agenda to be followed for the development of the most efficient content marketing strategy:

  1. Define Your Company Goals and Missions
  2. Develop Your Key Performance Indicators (KPIs)
  3. Recognize Your Audience
  4. Evaluate Most Effective Content Marketing Channels
  5. Utilize the Best Content Types
  6. Find and Allocate the Resources
  7. Design a Content Calendar
  8. Create Keyword Optimized Content
  9. Figure out the Content Format You Want to Produce
  10. Do Blogging
  11. Market and Distribute
  12. Measure Results Regularly

An Efficient Content Marketing

The implementation of this agenda necessitates dedication, technicality, efficiency, experience, and professionalism with the employment of different digital marketing tools and tactics like SEO, SMO, PPC, etc. Here, it is mention worthy that even your flawless content marketing strategy is valueless if your website is not perfectly designed, keywords are poorly ranked, and/or ROI is negative. So, every single marketing department needs your attention to making the successful application of this strategy possible.

MarkWeb IT is a full service pragmatic digital marketing agency providing all professional marketing services you can ever imagine. For your brand’s long-term success, do not think to connect with us because we own transparency and persistence with a blend of devotion to delivering you the best you deserve.

The Most Effective Marketing Strategies

The long-term success of a digital marketing agency lies behind its effective and flexible strategies.

Three considerable terms in the above sentence “long-term success”, “effective”, and “flexible” are mention worthy. Let’s start with effectivity and flexibility of an agency, and move toward the long-term success that is only possible with a blend of earlier two!

By effectivity, we mean those strategies which target a specific audience, focuses on their key benefits and withstands a well-maintained relationship with them. Where the flexibility of the strategies refers to a business structure that is viable to keep up with the changes.

Digital Marketing Agency London

Now, the most crucial term in the development of a business is “long-term success” which means a continuous revenue. And since it is conceivable with the prior two terms, let’s focus on the strategies which will make the mixture produce maximum ROI from your digital marketing agency.

Digital Marketing Agency London

Word of Mouth Marketing Strategy

Word of Mouth can be defined as any medium where people share their views and information regarding a particular product or project. The sharing can be verbally or non-verbally. If you are running a digital marketing agency and want to drive the maximum audience to your website, product, or project; word of mouth marketing can prove to be a great tactic.

Email Marketing

Email marketing is a great internet marketing tactic to follow. It is a part of your business plan and helpful in advertising the products and services for making a notable revenue and meeting the company’s defined goals. You can segment your messages on distinct levels and can make them appear ahead of a lot of people.

Network Marketing

Network marketing or multi-level marketing is a marketing strategy that generates revenue over the agency’s non-waged employees and earnings on the basis of the commission system.

Social Media Marketing

Utilizing different social channels like Facebook, Instagram, Twitter, Pinterest, and LinkedIn for the advertisement of your products and services comes under Social Media Marketing (SMM). SMM depends on the use of particular social channel and the timing you opt to post for gaining maximum engagements and clicks. Our article The Best Times and Tactics to Post on Social Media is good to give a read for acknowledging posting types and times for any of your brands.

Content Marketing

Content marketing plays a major roll in your brand’s good online repute. Our blog article How to Find Gaps in Marketing Content? will let you find if your content is according to competitor analysis and if it requires to be changed or not.

Direct Mail Marketing

Sending letters, brochures, postcards, catalogs, newsletters, etc. to your product’s targeted consumers, businesses, or both come under direct mail marketing. It is a great opportunity to get closer to your audience in a shorter time.

Pay Per Click Marketing

Pay Per Click (PPC) is not only a marketing strategy but a proper marketing model in which the advertisers rather than organically earning the clicks, pay a fee each time any of their ads is clicked.

Pay Per Click
Pay Per Click Checklist

Pay Per Click Management (PPC) is an advertising model for internet marketing and a very helpful technique for customer acquisition. It is fiscally used to drive traffic to your website. You would have seen sponsored ads on the top of your searches over Google, Bing, or other search engines; yes, those are the paid ads for which the advertisers pay particular publishers.

PPC highly reduces the degree of the wasted budget, boosts the conversion rate, and maximizes the Return on Investment (ROI). ROI can be considered as a scale to measure your digital marketing agency’s performance; the profit and loss statement over a specific investment. Moving back to PPC again, it is not a kid play or a set and forget system, but a proper internet advertising model that demands sufficient details. So, here we are going to give you a checklist as per on the basis of Google AdWords to must keep on the peak areas of your campaign for long-lasting success.

Pay Per Click

Daily Tasks

  1. Check your analytics to see the conversion rate.

Conversion rate refers to the number of your website visitors in percentage.

  1. Keep a check on the ad spending rate.

Ad spending is the revenue generated per advertisement.

  1. Give a review of resources.
  2. Check daily revenue.
  3. Compare today’s performance with yesterday.


Pay Per Click

Weekly Tasks

  1. Analyze the conversion rate.
  2. Eliminate duplicate keywords.
  3. Add new keywords.
  4. Download quality score.

Quality score is an estimation related to the quality of your ads and the significance of both of your Pay Per Click ads and keywords.

  1. Check available resources.
  2. Give a review to low performing ads.
  3. Create a report on A/B testing.

A/B testing is a process of comparing two versions of web pages with one as a variable.

  1. Analyze the keyword match type.

Keyword match types are the parameters which can be set on to the keywords for keeping a check on the searches which trigger your ads to appear.

  1. Stop underperforming keywords.

Under-performing keywords are those which cast down the average quality score.

Bi-Weekly Tasks

  1. Add negative keywords.

Negative keywords filter out the audiences of your ads in two groups; those who will be seeing them and those who will be not. For example, adding “build” as a negative keyword to your campaign means that you are refraining Google AdWords to not to show your ads for the searches containing this keyword.

  1. Expand keywords.
  2. Review ads.
  3. Review the impression share report.

Impression share report gives you the analysis of the impressions you received per the impressions you were entitled to receive.

Pay Per Click


Monthly Tasks

  1. Check campaign settings.
  2. Implement the A/B tests.
  3. Create new keywords.
  4. Review the website landing page.
  5. Compare keywords.
  6. Create new ads.
  7. Review new ads.
  8. Analyze ad copy tests.

Copy testing refers to the testing of all mass media channels. It is done to measure the efficiency of the Pay Per Click management campaign.

  1. Analyze AdWords tool use.
  2. Display the network review.

Bi-Monthly Tasks

  1. Perform geotargeting.

Geotargeting or local Pay Per Click is concerned with delivering the advertisements on the basis of the geographical location of the targeted audience.

  1. Review the company’s historical return.

Historical returns are estimated so as to forecast future returns.