Your marketing is useless if it is driving visitors but not producing customers!
If your brand website is engaging a huge audience to your business and blogs, it is quite good and in fact appreciable, but if it is not generating satisfactory sales lead, then your daily posting and marketing are not worthwhile at all. They lack something; not generic, but specific! This could be better understood by this famous saying:
“A good first impression isn’t just about design, but also how fast that design loads. ~ Tommy Walker”
Engaging content plays a vital role in boosting your sales with a well-defined blend of Conversion Rate Optimization (CRO). A maintained CRO depends on your market niche and industry, anyways, it never means to start and rely on direct comparison. Everyone has his own ways, methods and traffic sources. But still, there are some broad tips and tricks which you can opt for your brand’s sales lead generation. So, let’s have a look at the top most efficient tips to boost your sales.
More than half of internet users utilize mobile devices. So, not considering mobile phone users is simply saying goodbye to a lot of conversions. Use responsive designs for your website. These designs optimize your web design according to the device being used by the user. WordPress, Wix, Colorlib, and numerous more online platforms comprise thousands of free as well as paid website templates. Just pick a suitable design and start working. It is that simple!
Fast Page Loading
If you want to increase your CRO and boost your sales, remember you’re your website speed matters a lot. Stats show that a one-second delay in page load time can yield these deadly results:
- Decrease page views by 11%
- Decrease customer satisfaction by 16%
- Loss in conversions by 7%
Complementary Color Choice
Colors affect the psyche. Different colors depict different things and convey different sentiments. So, play with them to grab your audience and make them your good customers. Here are a few research-based suggestions:
- If your brand is targeting youth, you should use a yellow color.
- If your brand is targeting male gender, utilize bright colors.
- If your brand is targeting female gender, use soft colors.
- Use black color to give a grand appearance, luxurious touch, and expensive image.
- Use Pink color to portray cuteness and attract feminine characters.
- Using Blues and greens will fascinate a practical audience.
Your website and blog content must be flawless and keyword optimized. Our article How to Find Gaps in Marketing Content? is good enough to check your flaws. Write keyword optimized and error-free content, add attractive headings to command, direct, ask, instruct, and help out the reader. Your content should prompt the visitors to click it, read it, and take appropriate action.
Considering these four tips and following them will increase your Conversion Rate Optimization and will boost your sales.