E-commerce development
Website E-commerce development – Things to keep in mind!

A website is a collective result of programming and designing. Both of these skills are very important and give the outcomes according to the work done with it. But the development of an e-commerce website needs a lot of sensitive procedures that can make it a better and most effective one in the market. There are things that should a developer keep in mind while working on e-commerce development

The Site should be Responsive

A responsive site should be able to respond faster and smoother on various devices. While the development of the site, it should be kept in consideration that the design of the site is responsive for the customers using devices like mobile or tablets. In the new era, people use mobile phones more than sitting in front of the laptop and order something for them. So, it’s important for developers to make an e-commerce platform responsive to various devices. 

Guest Checkouts 

E-commerce websites often take their customers to create a signup for the purchase and it gets compulsory. Though it’s convenient for the customers in a way that they will find all their information saved for their next purchase and it will save their time. They can even track their data information like orders and searches. But letting them to checkout as a guest is a good idea too. If someone doesn’t want to go for the signup process and just leave with a purchase as a guest, then it will encourage them to purchase again even as a guest. So, make your e-commerce development that supports guest checkout and increases your business automation.

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Let them Search the Site

Searching anything directly is easy and suitable for people. If the customers can search the site for their desired item, then they will use the facility every time and return to the site more often. It’s a good feature for the owners of the site or the management team to just put items in a certain tag and people will find the list under that tag. A developer should make the site use the search feature for every e-commerce website. App development London authorities have all the developers convinced to add the search feature in every e-commerce site. 

Strong Security

An e-commerce platform should keep a strong SSL encrypted site that can secure the information people put in the site. It’s very important for a site to show the certificate of security on the site so that people don’t doubt placing their important information in the site like names, contact numbers, addresses, and bank information. Contact some good digital consultancy firms to take suggestions for a good and trustworthy security patch. 

Speed Up the Site

The site should have a low loading time frame. People leave sites that take a lot of time to load. Mobile users are most likely to just switch the site if they face a long loading time. Some tips can help decrease the loading time of the site.

  • It’s better to keep the JavaScript and CSS file in single file so that the page doesn’t load everything from various files and take time. 
  • All the included images should be compressed.
  • Use cache to send the data from the webserver to the database server.

Improve SEO services by hiring some local SEO services providers.

What is Salesforce and the Tips and Tricks to Salesforce Integration?
What is Salesforce and the Tips and Tricks to Salesforce Integration?

Salesforce is a Customer Relationship Management (CRM) Platform that is stored, administered, and executed over a network of remote servers. You can call it a cloud computing technology that is used to gear up all those modules of an agency which, in any way, interact with the customers.

If you are running a business, then Salesforce is the fastest pathway to map your idea into an efficient application. Let’s have a look at its general benefits we have managed to gather:

  • It delivers the brands and businesses with detailed customer information in both quality and quantity aspects.
  • By providing all the customer information right in their hands, it assists the business owners and other representatives to design their business process and cash flow autonomously.
  • Salesforce holds a vital position in synchronizing, structuring, and streamlining your tasks, team, and its requirements respectively.
  • Since it is a cloud-based technology, it offers accessibility. It means that wherever you have the internet, you can directly access salesforce!

Tips and Tricks to Salesforce Integration

The question is how? How will it be implemented to skyrocket our Return on Investment (ROI) and systematize our business?

And the solution to this question is to add “integration” in this radical tactic! Salesforce Integration is a mechanism for the execution of successful salesforce and for integrating with other businesses and applications you use.

At MarkWeb IT, we have been delivering our clients with seamless and cost-effective salesforce integration services. Let’s have a look at the tactics we use as the tips you must opt!

What are the Tips and Tricks to Salesforce Integration?

Tip#1 Start from Small

Once you have your CRM loaded into your Salesforce; the time comes to integrate it with your owned other businesses and applications. Many people misunderstand this integration with the incorporation of too intricate projects. We adopt and so, recommend the practical approach to start from smaller projects and move toward integrating the bigger ones.

What is Salesforce?

Tip#2 Identify the Strengths of Each of Your Business and Application

Before directly implementing salesforce integration, must identify the strengths of your businesses and applications. These strengths are the plus-points, and therefore they must be more than weaknesses. This task is quite time-consuming; where it necessitates research and market knowledge, it also requires your mental and physical involvement equally. Get in touch with us to achieve greater levels of operational efficiency, consistency, and revenue.

Tricks to Salesforce Integration

Tip#3 Choreograph the Process of Your Business and Cash Flow

Now that when you have done with the integration, and have been well-equipped with customer information, market knowledge, and quality aspects; you can now avail the second benefit of independently designing your business process and cash flow.

If your business is not generating enough revenue, it is clear to recognize that it needs salesforce integration! MarkWeb IT is one of the UK’s leading digital marketing agency. Our experience has been helping numerous businesses in boosting up their lead generation and revenue growth. Consult us for enjoying ever-rising success.

Developing an Efficient Content Marketing Strategy
Developing an Efficient Content Marketing Strategy

According to the author and keynote speaker Andrew Davis, your content is the thing that plays the most crucial role in building a with your clients; where relationships are built over trust which, in turn, is responsible for your company’s annual revenue. But have you ever considered that what must be the type of content which will let you make a stronger bond with your clients? Because after all, this stronger bond is going to be accountable for your digital marketing agency’s ever-rising revenue!

It is clearly understandable from the above discussion that content marketing is just much more than voice-over. You have to market your products and services without letting your audience know that you are marketing them. The question is, how is it possible to bring uniqueness and virginity in advertising the same products or services again and again? And the potential answer lies behind an effective strategic content marketing approach.

Efficient Content Marketing Strategy

What is Content Marketing Strategy?

Content Marketing Strategy can be defined as a comprehensive plan to build an audience for your brand by educational, inspirational, attractive, and informational content so as to turn them into your good clients.

Does My Brand Need a Content Marketing Strategy?

Whether your brand is small that maybe comprising only three to four workers or a big firm with numerous employees; a content marketing strategy is necessary and mandatory for all. Because it not only saves your time and synchronizes your jobs, but also makes your daily tasks fairly interesting.

Content Marketing Strategy

The Most Efficient Content Marketing Strategy

Here is the twelve-step agenda to be followed for the development of the most efficient content marketing strategy:

  1. Define Your Company Goals and Missions
  2. Develop Your Key Performance Indicators (KPIs)
  3. Recognize Your Audience
  4. Evaluate Most Effective Content Marketing Channels
  5. Utilize the Best Content Types
  6. Find and Allocate the Resources
  7. Design a Content Calendar
  8. Create Keyword Optimized Content
  9. Figure out the Content Format You Want to Produce
  10. Do Blogging
  11. Market and Distribute
  12. Measure Results Regularly

An Efficient Content Marketing

The implementation of this agenda necessitates dedication, technicality, efficiency, experience, and professionalism with the employment of different digital marketing tools and tactics like SEO, SMO, PPC, etc. Here, it is mention worthy that even your flawless content marketing strategy is valueless if your website is not perfectly designed, keywords are poorly ranked, and/or ROI is negative. So, every single marketing department needs your attention to making the successful application of this strategy possible.

MarkWeb IT is a full service pragmatic digital marketing agency providing all professional marketing services you can ever imagine. For your brand’s long-term success, do not think to connect with us because we own transparency and persistence with a blend of devotion to delivering you the best you deserve.

The Most Effective Marketing Strategies

The long-term success of a digital marketing agency lies behind its effective and flexible strategies.

Three considerable terms in the above sentence “long-term success”, “effective”, and “flexible” are mention worthy. Let’s start with effectivity and flexibility of an agency, and move toward the long-term success that is only possible with a blend of earlier two!

By effectivity, we mean those strategies which target a specific audience, focuses on their key benefits and withstands a well-maintained relationship with them. Where the flexibility of the strategies refers to a business structure that is viable to keep up with the changes.

Digital Marketing Agency London

Now, the most crucial term in the development of a business is “long-term success” which means a continuous revenue. And since it is conceivable with the prior two terms, let’s focus on the strategies which will make the mixture produce maximum ROI from your digital marketing agency.

Digital Marketing Agency London

Word of Mouth Marketing Strategy

Word of Mouth can be defined as any medium where people share their views and information regarding a particular product or project. The sharing can be verbally or non-verbally. If you are running a digital marketing agency and want to drive the maximum audience to your website, product, or project; word of mouth marketing can prove to be a great tactic.

Email Marketing

Email marketing is a great internet marketing tactic to follow. It is a part of your business plan and helpful in advertising the products and services for making a notable revenue and meeting the company’s defined goals. You can segment your messages on distinct levels and can make them appear ahead of a lot of people.

Network Marketing

Network marketing or multi-level marketing is a marketing strategy that generates revenue over the agency’s non-waged employees and earnings on the basis of the commission system.

Social Media Marketing

Utilizing different social channels like Facebook, Instagram, Twitter, Pinterest, and LinkedIn for the advertisement of your products and services comes under Social Media Marketing (SMM). SMM depends on the use of particular social channel and the timing you opt to post for gaining maximum engagements and clicks. Our article The Best Times and Tactics to Post on Social Media is good to give a read for acknowledging posting types and times for any of your brands.

Content Marketing

Content marketing plays a major roll in your brand’s good online repute. Our blog article How to Find Gaps in Marketing Content? will let you find if your content is according to competitor analysis and if it requires to be changed or not.

Direct Mail Marketing

Sending letters, brochures, postcards, catalogs, newsletters, etc. to your product’s targeted consumers, businesses, or both come under direct mail marketing. It is a great opportunity to get closer to your audience in a shorter time.

Pay Per Click Marketing

Pay Per Click (PPC) is not only a marketing strategy but a proper marketing model in which the advertisers rather than organically earning the clicks, pay a fee each time any of their ads is clicked.

Pay Per Click
Pay Per Click Checklist

Pay Per Click Management (PPC) is an advertising model for internet marketing and a very helpful technique for customer acquisition. It is fiscally used to drive traffic to your website. You would have seen sponsored ads on the top of your searches over Google, Bing, or other search engines; yes, those are the paid ads for which the advertisers pay particular publishers.

PPC highly reduces the degree of the wasted budget, boosts the conversion rate, and maximizes the Return on Investment (ROI). ROI can be considered as a scale to measure your digital marketing agency’s performance; the profit and loss statement over a specific investment. Moving back to PPC again, it is not a kid play or a set and forget system, but a proper internet advertising model that demands sufficient details. So, here we are going to give you a checklist as per on the basis of Google AdWords to must keep on the peak areas of your campaign for long-lasting success.

Pay Per Click

Daily Tasks

  1. Check your analytics to see the conversion rate.

Conversion rate refers to the number of your website visitors in percentage.

  1. Keep a check on the ad spending rate.

Ad spending is the revenue generated per advertisement.

  1. Give a review of resources.
  2. Check daily revenue.
  3. Compare today’s performance with yesterday.


Pay Per Click

Weekly Tasks

  1. Analyze the conversion rate.
  2. Eliminate duplicate keywords.
  3. Add new keywords.
  4. Download quality score.

Quality score is an estimation related to the quality of your ads and the significance of both of your Pay Per Click ads and keywords.

  1. Check available resources.
  2. Give a review to low performing ads.
  3. Create a report on A/B testing.

A/B testing is a process of comparing two versions of web pages with one as a variable.

  1. Analyze the keyword match type.

Keyword match types are the parameters which can be set on to the keywords for keeping a check on the searches which trigger your ads to appear.

  1. Stop underperforming keywords.

Under-performing keywords are those which cast down the average quality score.

Bi-Weekly Tasks

  1. Add negative keywords.

Negative keywords filter out the audiences of your ads in two groups; those who will be seeing them and those who will be not. For example, adding “build” as a negative keyword to your campaign means that you are refraining Google AdWords to not to show your ads for the searches containing this keyword.

  1. Expand keywords.
  2. Review ads.
  3. Review the impression share report.

Impression share report gives you the analysis of the impressions you received per the impressions you were entitled to receive.

Pay Per Click


Monthly Tasks

  1. Check campaign settings.
  2. Implement the A/B tests.
  3. Create new keywords.
  4. Review the website landing page.
  5. Compare keywords.
  6. Create new ads.
  7. Review new ads.
  8. Analyze ad copy tests.

Copy testing refers to the testing of all mass media channels. It is done to measure the efficiency of the Pay Per Click management campaign.

  1. Analyze AdWords tool use.
  2. Display the network review.

Bi-Monthly Tasks

  1. Perform geotargeting.

Geotargeting or local Pay Per Click is concerned with delivering the advertisements on the basis of the geographical location of the targeted audience.

  1. Review the company’s historical return.

Historical returns are estimated so as to forecast future returns.


5 Reasons to Hire a Digital Marketing Agency
5 Reasons to Hire a Digital Marketing Agency

Digital marketing is a technique to attain success in the digital world; the world of internet. It enables you to appear unique out of a bulk of businesses similar to yours.

A perfect digitally marketized business is the one that you see in the top of your search. Knowing this, how unjustified it will be for a business offering excellent services and comprising a crew of intellectuals, yet unknown to google? There are various organizations with very comparative circumstances; entrepreneurs can better understand. Today’s blog is dedicated to them who have neglected their own website because of being so occupied in glorifying the businesses of their clients.

If you are such an entrepreneur, you must hire a Digital Marketing Agency and most importantly a right one. Have a look at these tips and reasons:

5 Reasons to Hire a Digital Marketing Agency

Tips to Hire a Right Digital Marketing Agency


Not everything suits everyone! Before directly choosing an agency, you should search for the one which has good repute and is similar to your industry. It must have experience in your business department.


The marketing agency, you want to opt for the progress of your organization, should have no hidden policy. It must work in a fully transparent manner.


Before selecting the digital marketing agency, must determine its credibility. Read out the testimonials of its clients and properly examine it to assure its authenticity.


In this era of technology, it has become very easy to make a website for your business without spending a single penny. So, before selecting the marketing agency, must check for the qualification of its team members.

National or Local

The question is whether to work with a local digital marketing agency or a national one, and the answer is, it depends on multiple factors. If you have a small organization, and a small budget, keep the tips in mind and look for a local agency.

5 Reasons to Hire a Digital Marketing Agency

Reasons to Hire a Digital Marketing Agency

Reduces Your Overall Budget

Outsourcing a Digital Marketing Agency will undoubtedly cost you a far less amount as compared to an in-house setup. Since they work on autonomous contracts, you are just required to pay a fixed amount in a fixed time span, without any need of other expense like employee wages, office lease, etc.

Lets You Work with Experts

It becomes difficult as well as time-consuming for small businesses to afford and understand the use of expensive tools for online marketing. In such scenarios, where a right hired digital marketing agency can save you the money, it can also provide you with quality services to boost the progress of your business.

Stay Related to Your Industry

The hired agency searches for your industry, competitors and your targeted audience. Then on the basis of proper research, adopt the marketing techniques.

Get New Ideas

Since the agency will conduct a proper search for your business, it will get you to know about more marketing strategies. They will not only consider the type of content to be shared with your clients but also the time to share it.

Measurable Results

The agency will determine the marketing metrics to be followed on different channels for effective output. It will also report you about your regular progress.

Mark Web IT is a Digital Marketing Agency. Freely connect us to make your business be on the root of continuous expansion. Stay blessed!