web development
Web development – 5 Important Tools to Use!

To make your website look more professional and updated with plugins or add-ons, there are many web development tools that are now available in the market with the latest technologies. With so many updated and advanced tools, the process of control systems has increased in a very efficient way. Some of the best tools to help improve web development are discussed below. 

  1. Chrome Developer Tools

With chrome developer tools, you can access the internal source of your website and make changes on the go. You can edit the CSS, HTML, and JavaScript of the coding source on the live platform. This tool is inbuilt in both Chrome and Safari. You can debug the website by making live site changes. It can be risky making the changes on the live site, so make sure you do this with the professional help or you can mess up the site coding. Another bundle of tools inside can let you keep the check and balance of the loading flow and you can optimize it with the help of the tools. 

  1. GitHub

Sometimes a feature change mess up by the developer and the website gets screwed. Any web design company has this nightmare and they make proper precautions before making changes in any live site. GitHub is the solution for this kind of issues. You can track the bugs and the changes you have made. You can even go back to the previous state as it was in the start. You can then remake the changes. Its hosting service let you communicate with all the team members very easily. Usage of GitHub is convenient in use. 

  1. Angular.js

Many mobile apps developing London companies have faced issues with front-end HTML development. They don’t find the HTML to manage dynamic views. So, Google created Angular.js which helped the developers to expand the HTML syntax. The developers can read, write, and develop in a more expressive environment. Though critics have made their opinion about it that it’s only applicable to the coding if the work is too messy and cracked. 

  1. jQuery

JavaScript is an outdated front-end language that has some flaws and difficulties for the developers. The unapproachable consistent behavior of the development made by JavaScript resulted in the functionality issues. In the resistance, jQuery came into existence which helped the developers to create front-end language development more fast and secure way. jQuery has given the market more animations, plugins, and add-ons to build the site more efficient and help avoid any salesforce consulting cost. 

  1. Sass

With the development of different designing tools, the CSS made its entry very clear and helped the designers to put their effort by entering the right values and don’t repeat them again. CSS is convenient for the designers as they don’t have to rewrite every code again. Then a newer version of CSS called Sass which helped the designers to enter the coding with more proximity and complicated yet beautiful features. Web consultancy firms, when hire designers, they ask for the Sass proficiency in their training as well. 

Developing an Efficient Content Marketing Strategy
Developing an Efficient Content Marketing Strategy

According to the author and keynote speaker Andrew Davis, your content is the thing that plays the most crucial role in building a with your clients; where relationships are built over trust which, in turn, is responsible for your company’s annual revenue. But have you ever considered that what must be the type of content which will let you make a stronger bond with your clients? Because after all, this stronger bond is going to be accountable for your digital marketing agency’s ever-rising revenue!

It is clearly understandable from the above discussion that content marketing is just much more than voice-over. You have to market your products and services without letting your audience know that you are marketing them. The question is, how is it possible to bring uniqueness and virginity in advertising the same products or services again and again? And the potential answer lies behind an effective strategic content marketing approach.

Efficient Content Marketing Strategy

What is Content Marketing Strategy?

Content Marketing Strategy can be defined as a comprehensive plan to build an audience for your brand by educational, inspirational, attractive, and informational content so as to turn them into your good clients.

Does My Brand Need a Content Marketing Strategy?

Whether your brand is small that maybe comprising only three to four workers or a big firm with numerous employees; a content marketing strategy is necessary and mandatory for all. Because it not only saves your time and synchronizes your jobs, but also makes your daily tasks fairly interesting.

Content Marketing Strategy

The Most Efficient Content Marketing Strategy

Here is the twelve-step agenda to be followed for the development of the most efficient content marketing strategy:

  1. Define Your Company Goals and Missions
  2. Develop Your Key Performance Indicators (KPIs)
  3. Recognize Your Audience
  4. Evaluate Most Effective Content Marketing Channels
  5. Utilize the Best Content Types
  6. Find and Allocate the Resources
  7. Design a Content Calendar
  8. Create Keyword Optimized Content
  9. Figure out the Content Format You Want to Produce
  10. Do Blogging
  11. Market and Distribute
  12. Measure Results Regularly

An Efficient Content Marketing

The implementation of this agenda necessitates dedication, technicality, efficiency, experience, and professionalism with the employment of different digital marketing tools and tactics like SEO, SMO, PPC, etc. Here, it is mention worthy that even your flawless content marketing strategy is valueless if your website is not perfectly designed, keywords are poorly ranked, and/or ROI is negative. So, every single marketing department needs your attention to making the successful application of this strategy possible.

MarkWeb IT is a full service pragmatic digital marketing agency providing all professional marketing services you can ever imagine. For your brand’s long-term success, do not think to connect with us because we own transparency and persistence with a blend of devotion to delivering you the best you deserve.

The Most Effective Marketing Strategies

The long-term success of a digital marketing agency lies behind its effective and flexible strategies.

Three considerable terms in the above sentence “long-term success”, “effective”, and “flexible” are mention worthy. Let’s start with effectivity and flexibility of an agency, and move toward the long-term success that is only possible with a blend of earlier two!

By effectivity, we mean those strategies which target a specific audience, focuses on their key benefits and withstands a well-maintained relationship with them. Where the flexibility of the strategies refers to a business structure that is viable to keep up with the changes.

Digital Marketing Agency London

Now, the most crucial term in the development of a business is “long-term success” which means a continuous revenue. And since it is conceivable with the prior two terms, let’s focus on the strategies which will make the mixture produce maximum ROI from your digital marketing agency.

Digital Marketing Agency London

Word of Mouth Marketing Strategy

Word of Mouth can be defined as any medium where people share their views and information regarding a particular product or project. The sharing can be verbally or non-verbally. If you are running a digital marketing agency and want to drive the maximum audience to your website, product, or project; word of mouth marketing can prove to be a great tactic.

Email Marketing

Email marketing is a great internet marketing tactic to follow. It is a part of your business plan and helpful in advertising the products and services for making a notable revenue and meeting the company’s defined goals. You can segment your messages on distinct levels and can make them appear ahead of a lot of people.

Network Marketing

Network marketing or multi-level marketing is a marketing strategy that generates revenue over the agency’s non-waged employees and earnings on the basis of the commission system.

Social Media Marketing

Utilizing different social channels like Facebook, Instagram, Twitter, Pinterest, and LinkedIn for the advertisement of your products and services comes under Social Media Marketing (SMM). SMM depends on the use of particular social channel and the timing you opt to post for gaining maximum engagements and clicks. Our article The Best Times and Tactics to Post on Social Media is good to give a read for acknowledging posting types and times for any of your brands.

Content Marketing

Content marketing plays a major roll in your brand’s good online repute. Our blog article How to Find Gaps in Marketing Content? will let you find if your content is according to competitor analysis and if it requires to be changed or not.

Direct Mail Marketing

Sending letters, brochures, postcards, catalogs, newsletters, etc. to your product’s targeted consumers, businesses, or both come under direct mail marketing. It is a great opportunity to get closer to your audience in a shorter time.

Pay Per Click Marketing

Pay Per Click (PPC) is not only a marketing strategy but a proper marketing model in which the advertisers rather than organically earning the clicks, pay a fee each time any of their ads is clicked.

Pay Per Click
Pay Per Click Checklist

Pay Per Click Management (PPC) is an advertising model for internet marketing and a very helpful technique for customer acquisition. It is fiscally used to drive traffic to your website. You would have seen sponsored ads on the top of your searches over Google, Bing, or other search engines; yes, those are the paid ads for which the advertisers pay particular publishers.

PPC highly reduces the degree of the wasted budget, boosts the conversion rate, and maximizes the Return on Investment (ROI). ROI can be considered as a scale to measure your digital marketing agency’s performance; the profit and loss statement over a specific investment. Moving back to PPC again, it is not a kid play or a set and forget system, but a proper internet advertising model that demands sufficient details. So, here we are going to give you a checklist as per on the basis of Google AdWords to must keep on the peak areas of your campaign for long-lasting success.

Pay Per Click

Daily Tasks

  1. Check your analytics to see the conversion rate.

Conversion rate refers to the number of your website visitors in percentage.

  1. Keep a check on the ad spending rate.

Ad spending is the revenue generated per advertisement.

  1. Give a review of resources.
  2. Check daily revenue.
  3. Compare today’s performance with yesterday.


Pay Per Click

Weekly Tasks

  1. Analyze the conversion rate.
  2. Eliminate duplicate keywords.
  3. Add new keywords.
  4. Download quality score.

Quality score is an estimation related to the quality of your ads and the significance of both of your Pay Per Click ads and keywords.

  1. Check available resources.
  2. Give a review to low performing ads.
  3. Create a report on A/B testing.

A/B testing is a process of comparing two versions of web pages with one as a variable.

  1. Analyze the keyword match type.

Keyword match types are the parameters which can be set on to the keywords for keeping a check on the searches which trigger your ads to appear.

  1. Stop underperforming keywords.

Under-performing keywords are those which cast down the average quality score.

Bi-Weekly Tasks

  1. Add negative keywords.

Negative keywords filter out the audiences of your ads in two groups; those who will be seeing them and those who will be not. For example, adding “build” as a negative keyword to your campaign means that you are refraining Google AdWords to not to show your ads for the searches containing this keyword.

  1. Expand keywords.
  2. Review ads.
  3. Review the impression share report.

Impression share report gives you the analysis of the impressions you received per the impressions you were entitled to receive.

Pay Per Click


Monthly Tasks

  1. Check campaign settings.
  2. Implement the A/B tests.
  3. Create new keywords.
  4. Review the website landing page.
  5. Compare keywords.
  6. Create new ads.
  7. Review new ads.
  8. Analyze ad copy tests.

Copy testing refers to the testing of all mass media channels. It is done to measure the efficiency of the Pay Per Click management campaign.

  1. Analyze AdWords tool use.
  2. Display the network review.

Bi-Monthly Tasks

  1. Perform geotargeting.

Geotargeting or local Pay Per Click is concerned with delivering the advertisements on the basis of the geographical location of the targeted audience.

  1. Review the company’s historical return.

Historical returns are estimated so as to forecast future returns.


5 Reasons to Hire a Digital Marketing Agency
5 Reasons to Hire a Digital Marketing Agency

Digital marketing is a technique to attain success in the digital world; the world of internet. It enables you to appear unique out of a bulk of businesses similar to yours.

A perfect digitally marketized business is the one that you see in the top of your search. Knowing this, how unjustified it will be for a business offering excellent services and comprising a crew of intellectuals, yet unknown to google? There are various organizations with very comparative circumstances; entrepreneurs can better understand. Today’s blog is dedicated to them who have neglected their own website because of being so occupied in glorifying the businesses of their clients.

If you are such an entrepreneur, you must hire a Digital Marketing Agency and most importantly a right one. Have a look at these tips and reasons:

5 Reasons to Hire a Digital Marketing Agency

Tips to Hire a Right Digital Marketing Agency


Not everything suits everyone! Before directly choosing an agency, you should search for the one which has good repute and is similar to your industry. It must have experience in your business department.


The marketing agency, you want to opt for the progress of your organization, should have no hidden policy. It must work in a fully transparent manner.


Before selecting the digital marketing agency, must determine its credibility. Read out the testimonials of its clients and properly examine it to assure its authenticity.


In this era of technology, it has become very easy to make a website for your business without spending a single penny. So, before selecting the marketing agency, must check for the qualification of its team members.

National or Local

The question is whether to work with a local digital marketing agency or a national one, and the answer is, it depends on multiple factors. If you have a small organization, and a small budget, keep the tips in mind and look for a local agency.

5 Reasons to Hire a Digital Marketing Agency

Reasons to Hire a Digital Marketing Agency

Reduces Your Overall Budget

Outsourcing a Digital Marketing Agency will undoubtedly cost you a far less amount as compared to an in-house setup. Since they work on autonomous contracts, you are just required to pay a fixed amount in a fixed time span, without any need of other expense like employee wages, office lease, etc.

Lets You Work with Experts

It becomes difficult as well as time-consuming for small businesses to afford and understand the use of expensive tools for online marketing. In such scenarios, where a right hired digital marketing agency can save you the money, it can also provide you with quality services to boost the progress of your business.

Stay Related to Your Industry

The hired agency searches for your industry, competitors and your targeted audience. Then on the basis of proper research, adopt the marketing techniques.

Get New Ideas

Since the agency will conduct a proper search for your business, it will get you to know about more marketing strategies. They will not only consider the type of content to be shared with your clients but also the time to share it.

Measurable Results

The agency will determine the marketing metrics to be followed on different channels for effective output. It will also report you about your regular progress.

Mark Web IT is a Digital Marketing Agency. Freely connect us to make your business be on the root of continuous expansion. Stay blessed!

New Business Website
What are the Options for a New Business Website?

If you have been planning on making a new business website, make sure to get it clear that the century, we are living in, is 21st the age today, is digital and that we are not the poppycock to present an absurd look of our business over the grown-up internet!

Website development today is a substantial tactic to market a business and most businesses are rapidly switching toward online marketing. Their websites have become their face. But the point to think over is, much the same as your home needs a layer of paint with the passage of time, your site also requires to be refreshed or rebranded with each and every welcome in the advanced world. Anyways, whatever your motive is, these are the options you must consider for your new business website.

Business Website

Free Website Builders

These are the platforms which let you make a professional website for your business easily and for free. So, if you do not know how to code, don’t be tense and just select one best out of a pile of lovely templates over the internet. WIX, WordPress, Squarespace, Weebly, Shopify, and numerous service providers are there to give your business an elegant evolution. Free website builder templates are good for small organizations.

Options for a New Business Website

Modifying the Template

Once you have decided on a perfect template for your business, the next thing is to mold it. This is the task of a technical person, so, you need a designer to design the template according to the needs of your business. Template modification can fall heavy on your pocket but quite less than a website specially designed.

Options for New Business Website

Using a Custom-Made Web Design Agency

Good and trusted custom-made or more specifically bespoke web design agencies are the best companion of a business which craves for success. They although cost more than an in-house developer or designer, but freed you from the worries regarding your success. At MarkWeb IT, we provide our clients with a complete range of excellent digital marketing services and facilities. From web to e-commerce development, get it all under our single umbrella.

A New Business Website

Does My Website Need Renovation?

Plan a lot before making this decision. Check for your business goals and see the website; what it’s lacking. If the site is not bearing fruitful results, go for it. Set your new site goals, its services, its appearance, working procedure, and flow before moving toward designing.

Business Website Design

It’s All About the Cost!

The more the sweat the more the reward. Your budget, the time, and your effort, and requirements-overall these four factors decide on how much the search engines are going to be in love with your website.

Website Business

For any type of developing or marketing service without getting out of your budget, connect us freely. MarkWeb IT comprises a professional crew of intellectuals who know how to make the success accessible to every business.