Top 4 Tips to Boost Your Sales with Conversion Rate Optimization
Top 4 Tips to Boost Your Sales with Conversion Rate Optimization

Your marketing is useless if it is driving visitors but not producing customers!

If your brand website is engaging a huge audience to your business and blogs, it is quite good and in fact appreciable, but if it is not generating satisfactory sales lead, then your daily posting and marketing are not worthwhile at all. They lack something; not generic, but specific! This could be better understood by this famous saying:

“A good first impression isn’t just about design, but also how fast that design loads. ~ Tommy Walker”

Engaging content plays a vital role in boosting your sales with a well-defined blend of Conversion Rate Optimization (CRO). A maintained CRO depends on your market niche and industry, anyways, it never means to start and rely on direct comparison. Everyone has his own ways, methods and traffic sources. But still, there are some broad tips and tricks which you can opt for your brand’s sales lead generation. So, let’s have a look at the top most efficient tips to boost your sales.

Boost Your Sales with Conversion Rate Optimization

Responsive Design

More than half of internet users utilize mobile devices. So, not considering mobile phone users is simply saying goodbye to a lot of conversions. Use responsive designs for your website. These designs optimize your web design according to the device being used by the user. WordPress, Wix, Colorlib, and numerous more online platforms comprise thousands of free as well as paid website templates. Just pick a suitable design and start working. It is that simple!

Sales with Conversion Rate Optimization

Fast Page Loading

If you want to increase your CRO and boost your sales, remember you’re your website speed matters a lot. Stats show that a one-second delay in page load time can yield these deadly results:

  • Decrease page views by 11%
  • Decrease customer satisfaction by 16%
  • Loss in conversions by 7%

Conversion Rate Optimization Service

Complementary Color Choice

Colors affect the psyche. Different colors depict different things and convey different sentiments. So, play with them to grab your audience and make them your good customers. Here are a few research-based suggestions:

  • If your brand is targeting youth, you should use a yellow color.
  • If your brand is targeting male gender, utilize bright colors.
  • If your brand is targeting female gender, use soft colors.
  • Use black color to give a grand appearance, luxurious touch, and expensive image.
  • Use Pink color to portray cuteness and attract feminine characters.
  • Using Blues and greens will fascinate a practical audience.

Conversion Rate Optimization

Effective Content

Your website and blog content must be flawless and keyword optimized. Our article How to Find Gaps in Marketing Content? is good enough to check your flaws. Write keyword optimized and error-free content, add attractive headings to command, direct, ask, instruct, and help out the reader. Your content should prompt the visitors to click it, read it, and take appropriate action.

Considering these four tips and following them will increase your Conversion Rate Optimization and will boost your sales.

Top Effective Tips for Small Business Automation
Top Effective Tips for Small Business Automation

Today, when the online market is piled with so many digital marketing agencies and with the hefty workload, it has become crucial for small businesses to automate their brands if they actually want to keep up. Business Automation refers to the digital transformation of a brand that streamlines it and contours each of its sectors with a blend of the latest technologies and simplicity.

Tips for Small Business Automation

The Need and Importance of Business Automation

Consider the example of Charlie who used to make and sell delicious burgers. He won a lottery and decided to buy heavy machinery which could make the same burgers without the need of his manual effort. Was his decision good? Yes, it was good enough to change his life. Same is the buzzword “business automation”. It is an efficient replacement for your manual effort.

If your online marketing is not bearing fruits then it immediately needs digital transformation. So, in this article, we are going to share with you the top effective tips for small business automation.

Small Business Automation

Tip#1 Decrease the Number of Processes

A business stands on multiple executable processes. Each process with the support of its sub-processes performs a specific function. Their automation implies that you are expected to join a large number of the sub-processes into their primary ones; and delete the repetitive and obsolete processes for transparency. It will not only make your system fast and efficient but will also make it easy to administrate.

Tips for Business Automation

Tip#2 Hire Experts of Business Automation

Digital transformation is a comprehensive task that necessitates considerable attention from you. So, instead of tangling yourself in it, focus on your productions and get the services of experts like MarkWeb IT for the purpose. We have been providing professional business automation services for many years and we strongly recommend you to avail us.

Business Automation

Tip#3 Focus on Social Media and Email

It is very important to automate those processes like social media marketing and email marketing of your business because they generate maximum Return On Investment (ROI). Set a theme of your posts and updates, and schedule their timings. Also set automated reply messages so even when somehow you are unavailable, the people who reached out you will be informed.

Top Tips for Small Business Automation

Tip#4 Measure Your Performance

Must analyze and monitor your online presence via social media, customer support, marketing, finances, and many more sources. Google Analytics is an automated tool that lets you measure your performance regularly and in a shorter time span.

Top Tips for Business Automation

Business Automation is a long-term solution to the temporary but deadly issues of your brand. It reduces your expenditures and the possibility of manual faults; saves your time; increases the productivity, availability, scalability, and reliability of your brand; and improves your customer satisfaction. So, if you are running a digital marketing agency and haven’t considered its automation yet, this is the right time to collaborate with us and automate your brand with no hassle.

The Most Effective Marketing Strategies

The long-term success of a digital marketing agency lies behind its effective and flexible strategies.

Three considerable terms in the above sentence “long-term success”, “effective”, and “flexible” are mention worthy. Let’s start with effectivity and flexibility of an agency, and move toward the long-term success that is only possible with a blend of earlier two!

By effectivity, we mean those strategies which target a specific audience, focuses on their key benefits and withstands a well-maintained relationship with them. Where the flexibility of the strategies refers to a business structure that is viable to keep up with the changes.

Digital Marketing Agency London

Now, the most crucial term in the development of a business is “long-term success” which means a continuous revenue. And since it is conceivable with the prior two terms, let’s focus on the strategies which will make the mixture produce maximum ROI from your digital marketing agency.

Digital Marketing Agency London

Word of Mouth Marketing Strategy

Word of Mouth can be defined as any medium where people share their views and information regarding a particular product or project. The sharing can be verbally or non-verbally. If you are running a digital marketing agency and want to drive the maximum audience to your website, product, or project; word of mouth marketing can prove to be a great tactic.

Email Marketing

Email marketing is a great internet marketing tactic to follow. It is a part of your business plan and helpful in advertising the products and services for making a notable revenue and meeting the company’s defined goals. You can segment your messages on distinct levels and can make them appear ahead of a lot of people.

Network Marketing

Network marketing or multi-level marketing is a marketing strategy that generates revenue over the agency’s non-waged employees and earnings on the basis of the commission system.

Social Media Marketing

Utilizing different social channels like Facebook, Instagram, Twitter, Pinterest, and LinkedIn for the advertisement of your products and services comes under Social Media Marketing (SMM). SMM depends on the use of particular social channel and the timing you opt to post for gaining maximum engagements and clicks. Our article The Best Times and Tactics to Post on Social Media is good to give a read for acknowledging posting types and times for any of your brands.

Content Marketing

Content marketing plays a major roll in your brand’s good online repute. Our blog article How to Find Gaps in Marketing Content? will let you find if your content is according to competitor analysis and if it requires to be changed or not.

Direct Mail Marketing

Sending letters, brochures, postcards, catalogs, newsletters, etc. to your product’s targeted consumers, businesses, or both come under direct mail marketing. It is a great opportunity to get closer to your audience in a shorter time.

Pay Per Click Marketing

Pay Per Click (PPC) is not only a marketing strategy but a proper marketing model in which the advertisers rather than organically earning the clicks, pay a fee each time any of their ads is clicked.

Pay Per Click
Pay Per Click Checklist

Pay Per Click Management (PPC) is an advertising model for internet marketing and a very helpful technique for customer acquisition. It is fiscally used to drive traffic to your website. You would have seen sponsored ads on the top of your searches over Google, Bing, or other search engines; yes, those are the paid ads for which the advertisers pay particular publishers.

PPC highly reduces the degree of the wasted budget, boosts the conversion rate, and maximizes the Return on Investment (ROI). ROI can be considered as a scale to measure your digital marketing agency’s performance; the profit and loss statement over a specific investment. Moving back to PPC again, it is not a kid play or a set and forget system, but a proper internet advertising model that demands sufficient details. So, here we are going to give you a checklist as per on the basis of Google AdWords to must keep on the peak areas of your campaign for long-lasting success.

Pay Per Click

Daily Tasks

  1. Check your analytics to see the conversion rate.

Conversion rate refers to the number of your website visitors in percentage.

  1. Keep a check on the ad spending rate.

Ad spending is the revenue generated per advertisement.

  1. Give a review of resources.
  2. Check daily revenue.
  3. Compare today’s performance with yesterday.

 

Pay Per Click

Weekly Tasks

  1. Analyze the conversion rate.
  2. Eliminate duplicate keywords.
  3. Add new keywords.
  4. Download quality score.

Quality score is an estimation related to the quality of your ads and the significance of both of your Pay Per Click ads and keywords.

  1. Check available resources.
  2. Give a review to low performing ads.
  3. Create a report on A/B testing.

A/B testing is a process of comparing two versions of web pages with one as a variable.

  1. Analyze the keyword match type.

Keyword match types are the parameters which can be set on to the keywords for keeping a check on the searches which trigger your ads to appear.

  1. Stop underperforming keywords.

Under-performing keywords are those which cast down the average quality score.

Bi-Weekly Tasks

  1. Add negative keywords.

Negative keywords filter out the audiences of your ads in two groups; those who will be seeing them and those who will be not. For example, adding “build” as a negative keyword to your campaign means that you are refraining Google AdWords to not to show your ads for the searches containing this keyword.

  1. Expand keywords.
  2. Review ads.
  3. Review the impression share report.

Impression share report gives you the analysis of the impressions you received per the impressions you were entitled to receive.

Pay Per Click

 

Monthly Tasks

  1. Check campaign settings.
  2. Implement the A/B tests.
  3. Create new keywords.
  4. Review the website landing page.
  5. Compare keywords.
  6. Create new ads.
  7. Review new ads.
  8. Analyze ad copy tests.

Copy testing refers to the testing of all mass media channels. It is done to measure the efficiency of the Pay Per Click management campaign.

  1. Analyze AdWords tool use.
  2. Display the network review.

Bi-Monthly Tasks

  1. Perform geotargeting.

Geotargeting or local Pay Per Click is concerned with delivering the advertisements on the basis of the geographical location of the targeted audience.

  1. Review the company’s historical return.

Historical returns are estimated so as to forecast future returns.

 

Tactics to Post on Social Media
The Best Times and Tactics to Post on Social Media

Digital Marketing is considered worthy if it’s deriving your desired audience to your business. Although, without any doubt, it is very important to use excellent content with a blend of professional graphics skills to engage maximum people to your posts; time matters a lot. If your struggle of hours is going worthless, the issue is with nothing else than your post timing.

The best time and day to post on any social media is when most of your audience is online, but keep it in view that every social media demands different timing. See the info-graphic below:

pintrest_post_markwebit_50

Now there, I need the attention of all Digital Marketing Agencies because here are the “too essential” points to ponder with these days and times:

Tactics to Post on Social Media

The Time Zone

Which countries do you wish to target? Set the time zone accordingly! More audience means more time zones. There are different scheduling tools you can use for the purpose.

Tactics to Post on Social Media

Post What?

Just like the tea lovers prefer tea always and the coffee addicts last for coffee only, not every social media has a similar audience. Here, I have briefly explained what type of material is best to post over the four major social channels.

  1. Facebook users like natural and factual posts, bucket lists, and informational videos.
  2. Instagram users are attracted by alluring features of a particular product and its tags. Live posts and reposting user-content regarding your industry is also a strategic business use to reach more people.
  3. Pinterest is a world of infographics and step-wise picture guides. Your post titles should start with phrases like “how to, tips to, steps to, etc.” but they should all surround your particular domain.
  4. Twitter users are fascinated by short, descriptive content, relevant illustrative visuals, and hashtags. Retweeting and replying also play a vital role in engaging people in your post.

Tactics to Post on Social Media

Fruitful online marketing also requires from you to grow with your targeted audience, ask them for a question, feedback, a success story, a hidden fear, or anything whose solution can roll back to your business. But don’t keep a serious or hurting tone. You can also post relevant cartoon strips concerning your business.

Tactics to Post on Social Media

Social Media Optimization – SMO

MarkWeb IT is a leading digital marketing agency with a crew of intellectuals who know how to market your product or project. Our SMO services include Brand Monitoring, Social Media Contests & Management, and Setup & Custom Profile Designs. These effective strategies have helped many businesses grow and maintain their social presence.  So, if you are running a digital marketing agency, contact us to reach more audience in less time and minimum expense.

5 Reasons to Hire a Digital Marketing Agency
5 Reasons to Hire a Digital Marketing Agency

Digital marketing is a technique to attain success in the digital world; the world of internet. It enables you to appear unique out of a bulk of businesses similar to yours.

A perfect digitally marketized business is the one that you see in the top of your search. Knowing this, how unjustified it will be for a business offering excellent services and comprising a crew of intellectuals, yet unknown to google? There are various organizations with very comparative circumstances; entrepreneurs can better understand. Today’s blog is dedicated to them who have neglected their own website because of being so occupied in glorifying the businesses of their clients.

If you are such an entrepreneur, you must hire a Digital Marketing Agency and most importantly a right one. Have a look at these tips and reasons:

5 Reasons to Hire a Digital Marketing Agency

Tips to Hire a Right Digital Marketing Agency

Research

Not everything suits everyone! Before directly choosing an agency, you should search for the one which has good repute and is similar to your industry. It must have experience in your business department.

Transparency

The marketing agency, you want to opt for the progress of your organization, should have no hidden policy. It must work in a fully transparent manner.

Credibility

Before selecting the digital marketing agency, must determine its credibility. Read out the testimonials of its clients and properly examine it to assure its authenticity.

Qualification

In this era of technology, it has become very easy to make a website for your business without spending a single penny. So, before selecting the marketing agency, must check for the qualification of its team members.

National or Local

The question is whether to work with a local digital marketing agency or a national one, and the answer is, it depends on multiple factors. If you have a small organization, and a small budget, keep the tips in mind and look for a local agency.

5 Reasons to Hire a Digital Marketing Agency

Reasons to Hire a Digital Marketing Agency

Reduces Your Overall Budget

Outsourcing a Digital Marketing Agency will undoubtedly cost you a far less amount as compared to an in-house setup. Since they work on autonomous contracts, you are just required to pay a fixed amount in a fixed time span, without any need of other expense like employee wages, office lease, etc.

Lets You Work with Experts

It becomes difficult as well as time-consuming for small businesses to afford and understand the use of expensive tools for online marketing. In such scenarios, where a right hired digital marketing agency can save you the money, it can also provide you with quality services to boost the progress of your business.

Stay Related to Your Industry

The hired agency searches for your industry, competitors and your targeted audience. Then on the basis of proper research, adopt the marketing techniques.

Get New Ideas

Since the agency will conduct a proper search for your business, it will get you to know about more marketing strategies. They will not only consider the type of content to be shared with your clients but also the time to share it.

Measurable Results

The agency will determine the marketing metrics to be followed on different channels for effective output. It will also report you about your regular progress.

Mark Web IT is a Digital Marketing Agency. Freely connect us to make your business be on the root of continuous expansion. Stay blessed!