Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).
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Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives. At the end of the day, they will either make you look good and help accomplish your goals or they won’t. In this blog post…
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