The Most Effective Marketing Strategies

The long-term success of a digital marketing agency lies behind its effective and flexible strategies.

Three considerable terms in the above sentence “long-term success”, “effective”, and “flexible” are mention worthy. Let’s start with effectivity and flexibility of an agency, and move toward the long-term success that is only possible with a blend of earlier two!

By effectivity, we mean those strategies which target a specific audience, focuses on their key benefits and withstands a well-maintained relationship with them. Where the flexibility of the strategies refers to a business structure that is viable to keep up with the changes.

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Now, the most crucial term in the development of a business is “long-term success” which means a continuous revenue. And since it is conceivable with the prior two terms, let’s focus on the strategies which will make the mixture produce maximum ROI from your digital marketing agency.

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Word of Mouth Marketing Strategy

Word of Mouth can be defined as any medium where people share their views and information regarding a particular product or project. The sharing can be verbally or non-verbally. If you are running a digital marketing agency and want to drive the maximum audience to your website, product, or project; word of mouth marketing can prove to be a great tactic.

Email Marketing

Email marketing is a great internet marketing tactic to follow. It is a part of your business plan and helpful in advertising the products and services for making a notable revenue and meeting the company’s defined goals. You can segment your messages on distinct levels and can make them appear ahead of a lot of people.

Network Marketing

Network marketing or multi-level marketing is a marketing strategy that generates revenue over the agency’s non-waged employees and earnings on the basis of the commission system.

Social Media Marketing

Utilizing different social channels like Facebook, Instagram, Twitter, Pinterest, and LinkedIn for the advertisement of your products and services comes under Social Media Marketing (SMM). SMM depends on the use of particular social channel and the timing you opt to post for gaining maximum engagements and clicks. Our article The Best Times and Tactics to Post on Social Media is good to give a read for acknowledging posting types and times for any of your brands.

Content Marketing

Content marketing plays a major roll in your brand’s good online repute. Our blog article How to Find Gaps in Marketing Content? will let you find if your content is according to competitor analysis and if it requires to be changed or not.

Direct Mail Marketing

Sending letters, brochures, postcards, catalogs, newsletters, etc. to your product’s targeted consumers, businesses, or both come under direct mail marketing. It is a great opportunity to get closer to your audience in a shorter time.

Pay Per Click Marketing

Pay Per Click (PPC) is not only a marketing strategy but a proper marketing model in which the advertisers rather than organically earning the clicks, pay a fee each time any of their ads is clicked.

Pay Per Click Management
Pay Per Click Checklist

Pay Per Click Management (PPC) is an advertising model for internet marketing and a very helpful technique for customer acquisition. It is fiscally used to drive traffic to your website. You would have seen sponsored ads on the top of your searches over Google, Bing, or other search engines; yes, those are the paid ads for which the advertisers pay particular publishers.

PPC highly reduces the degree of the wasted budget, boosts the conversion rate, and maximizes the Return on Investment (ROI). ROI can be considered as a scale to measure your digital marketing agency’s performance; the profit and loss statement over a specific investment. Moving back to PPC again, it is not a kid play or a set and forget system, but a proper internet advertising model that demands sufficient details. So, here we are going to give you a checklist as per on the basis of Google AdWords to must keep on the peak areas of your campaign for long-lasting success.

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Daily Tasks

  1. Check your analytics to see the conversion rate.

Conversion rate refers to the number of your website visitors in percentage.

  1. Keep a check on the ad spending rate.

Ad spending is the revenue generated per advertisement.

  1. Give a review of resources.
  2. Check daily revenue.
  3. Compare today’s performance with yesterday.

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Weekly Tasks

  1. Analyze the conversion rate.
  2. Eliminate duplicate keywords.
  3. Add new keywords.
  4. Download quality score.

Quality score is an estimation related to the quality of your ads and the significance of both of your Pay Per Click ads and keywords.

  1. Check available resources.
  2. Give a review to low performing ads.
  3. Create a report on A/B testing.

A/B testing is a process of comparing two versions of web pages with one as a variable.

  1. Analyze the keyword match type.

Keyword match types are the parameters which can be set on to the keywords for keeping a check on the searches which trigger your ads to appear.

  1. Stop underperforming keywords.

Under-performing keywords are those which cast down the average quality score.

Bi-Weekly Tasks

  1. Add negative keywords.

Negative keywords filter out the audiences of your ads in two groups; those who will be seeing them and those who will be not. For example, adding “build” as a negative keyword to your campaign means that you are refraining Google AdWords to not to show your ads for the searches containing this keyword.

  1. Expand keywords.
  2. Review ads.
  3. Review the impression share report.

Impression share report gives you the analysis of the impressions you received per the impressions you were entitled to receive.

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Monthly Tasks

  1. Check campaign settings.
  2. Implement the A/B tests.
  3. Create new keywords.
  4. Review the website landing page.
  5. Compare keywords.
  6. Create new ads.
  7. Review new ads.
  8. Analyze ad copy tests.

Copy testing refers to the testing of all mass media channels. It is done to measure the efficiency of the Pay Per Click management campaign.

  1. Analyze AdWords tool use.
  2. Display the network review.

Bi-Monthly Tasks

  1. Perform geotargeting.

Geotargeting or local Pay Per Click is concerned with delivering the advertisements on the basis of the geographical location of the targeted audience.

  1. Review the company’s historical return.

Historical returns are estimated so as to forecast future returns.

 

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The Best Times and Tactics to Post on Social Media

Digital Marketing is considered worthy if it’s deriving your desired audience to your business. Although, without any doubt, it is very important to use excellent content with a blend of professional graphics skills to engage maximum people to your posts; time matters a lot. If your struggle of hours is going worthless, the issue is with nothing else than your post timing.

The best time and day to post on any social media is when most of your audience is online, but keep it in view that every social media demands different timing. See the info-graphic below:

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Now there, I need the attention of all Digital Marketing Agencies because here are the “too essential” points to ponder with these days and times:

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The Time Zone

Which countries do you wish to target? Set the time zone accordingly! More audience means more time zones. There are different scheduling tools you can use for the purpose.

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Post What?

Just like the tea lovers prefer tea always and the coffee addicts last for coffee only, not every social media has a similar audience. Here, I have briefly explained what type of material is best to post over the four major social channels.

  1. Facebook users like natural and factual posts, bucket lists, and informational videos.
  2. Instagram users are attracted by alluring features of a particular product and its tags. Live posts and reposting user-content regarding your industry is also a strategic business use to reach more people.
  3. Pinterest is a world of infographics and step-wise picture guides. Your post titles should start with phrases like “how to, tips to, steps to, etc.” but they should all surround your particular domain.
  4. Twitter users are fascinated by short, descriptive content, relevant illustrative visuals, and hashtags. Retweeting and replying also play a vital role in engaging people in your post.

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Fruitful online marketing also requires from you to grow with your targeted audience, ask them for a question, feedback, a success story, a hidden fear, or anything whose solution can roll back to your business. But don’t keep a serious or hurting tone. You can also post relevant cartoon strips concerning your business.

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Social Media Optimization – SMO

MarkWeb IT is a leading digital marketing agency with a crew of intellectuals who know how to market your product or project. Our SMO services include Brand Monitoring, Social Media Contests & Management, and Setup & Custom Profile Designs. These effective strategies have helped many businesses grow and maintain their social presence.  So, if you are running a digital marketing agency, contact us to reach more audience in less time and minimum expense.

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5 Reasons to Hire a Digital Marketing Agency

Digital marketing is a technique to attain success in the digital world; the world of internet. It enables you to appear unique out of a bulk of businesses similar to yours.

A perfect digitally marketized business is the one that you see in the top of your search. Knowing this, how unjustified it will be for a business offering excellent services and comprising a crew of intellectuals, yet unknown to google? There are various organizations with very comparative circumstances; entrepreneurs can better understand. Today’s blog is dedicated to them who have neglected their own website because of being so occupied in glorifying the businesses of their clients.

If you are such an entrepreneur, you must hire a Digital Marketing Agency and most importantly a right one. Have a look at these tips and reasons:

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Tips to Hire a Right Digital Marketing Agency

Research

Not everything suits everyone! Before directly choosing an agency, you should search for the one which has good repute and is similar to your industry. It must have experience in your business department.

Transparency

The marketing agency, you want to opt for the progress of your organization, should have no hidden policy. It must work in a fully transparent manner.

Credibility

Before selecting the digital marketing agency, must determine its credibility. Read out the testimonials of its clients and properly examine it to assure its authenticity.

Qualification

In this era of technology, it has become very easy to make a website for your business without spending a single penny. So, before selecting the marketing agency, must check for the qualification of its team members.

National or Local

The question is whether to work with a local digital marketing agency or a national one, and the answer is, it depends on multiple factors. If you have a small organization, and a small budget, keep the tips in mind and look for a local agency.

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Reasons to Hire a Digital Marketing Agency

Reduces Your Overall Budget

Outsourcing a Digital Marketing Agency will undoubtedly cost you a far less amount as compared to an in-house setup. Since they work on autonomous contracts, you are just required to pay a fixed amount in a fixed time span, without any need of other expense like employee wages, office lease, etc.

Lets You Work with Experts

It becomes difficult as well as time-consuming for small businesses to afford and understand the use of expensive tools for online marketing. In such scenarios, where a right hired digital marketing agency can save you the money, it can also provide you with quality services to boost the progress of your business.

Stay Related to Your Industry

The hired agency searches for your industry, competitors and your targeted audience. Then on the basis of proper research, adopt the marketing techniques.

Get New Ideas

Since the agency will conduct a proper search for your business, it will get you to know about more marketing strategies. They will not only consider the type of content to be shared with your clients but also the time to share it.

Measurable Results

The agency will determine the marketing metrics to be followed on different channels for effective output. It will also report you about your regular progress.

Mark Web IT is a Digital Marketing Agency. Freely connect us to make your business be on the root of continuous expansion. Stay blessed!

How to Find Gaps in Marketing Content?

“Healthy food works as a fuel to the body!” Isn’t it? Today, when the earth is producing more smart workers than the hard workers, we try to fix our every task without moving our legs, and though still need food to stay alive! Similarly, in this era of technology, one of the major medium to convey your message, and to publicize your product/project, or renown yourself is the content written over your website or blog. Since you are not demonstrating your expressions and bodily movements, your content should be enough mature and persistent to fully convey your expected message in minimum time.

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“The best content necessitates regular optimization!” It is also the backbone of online marketing. What many people use to do is they do not focus on designing a new, creative, and long-lasting content. Rather, they just extricate it as a burden. Remember, “once a champion is always a champion!” So, do give substantial time to your work for once and it will become as “easy to keep up” as “easy to swallow” a dumpling is.

If you are running a Digital Marketing Agency and haven’t focused on your content yet, we are not saying to change your whole marketing strategy but just to renovate it.

Content Gaps

How to Find Content Gaps?

Okay, you have known the worth of optimized content, the question many administrators may ask is, how to check out the content gaps of my website? In this article, we are sharing the most important ways to find out content gaps in your blogs and websites and to drastically increase your progress. 

Search Engine

What are the Public Reviews or Questions Regarding Your Website?

Running a Digital Marketing Agency and knowing your target audience very well is obvious for almost every agency. But how much your audience is aware of the industry? Are they synchronized with your pace? Type one of your important keywords in the search bar of any search engine, it will show you a range of questions comprising that keyword in its drop-down list. Consider all of these questions very important. They will help you out in predicting the mindset of your audience.

Social Media

Are You Doing Content Marketing via Social Media?

Social Media is the best medium to interact with your audience. You can interact with them, know what they want, and identify your worth in the industry. So, do not neglect the opportunity to avail social media for Content Marketing.

If you have a marketing agency providing a bulk of services and you think that you are unique, you are at fault. There are uncountable digital marketing agencies providing the same services which you provide.

You become unique if you do the same thing what your competitor does in a different but better way! And to do better you should know what your competitors are doing. Just keep in mind that either too much resemblance or too much dissimilarity, both are not good.

We are MarkWeb IT! Freely consult us for the rapid progress of your business. Stay blessed!

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Visual Search is an E-commerce Revolution!

In the leading age of this fast-driven technical world, big industries are rapidly switching towards the visual search for providing their customers with a more understanding and faster medium to interact with e-commerce.

Famous proverb “A picture is worth a thousand words” manifests the importance of visual search!

visual search

You would be shocked to know that our brain processes the visual information 60,000 times faster than the text-type information. It merely requires a time of less than 1/10 of a second.

With this much progress, doesn’t read an extensive description of a single scene seems too tedious? For you to keep up with technology, the business specialists of MarkWeb IT have gathered some interesting information to pay heed.

technology

So, let’s start with seeing what is this visual search in actual?

Visual Search is a time saving, convenient, and beneficial strategy that is being fused in famed applications and websites, and has already been adopted by well-known search engines.

Visual Search Process

What is the Process?

The process to achieve accurate searches is performed via machine learning and artificial neural network programming which help a search engine to give precise results in a shortest possible time.

searching

What does it Involve?

Visual Search involves a pictorial illustration of a particular user query, rather than providing a textual or voice-based answer. You can also add filters to your search regarding the color, size, type, time or even labeling.

champion

Key Players of Visual Search

The tycoons of visual search are:

  • Pinterest
  • Google
  • TinEye

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Pinterest

Lens Your Look

Pinterest is probably one of the best search engines, which is used by 250 million people every month! Pinterest Lens is the new and the most advanced evolution in the industry of Visual Search that receives 600+ visual searches every month!

Use Pinterest Lens to find out the outfit designs which compliment your own self. Just take a picture of a thing from your home or closet that may be related to fashion, home decor, food, tattoos, cats, or what so ever to you text search area, and you will simply get a range of best ideas to try over!

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Google

Search What You See!

The topmost search engine Google proudly introduces after Google Goggles, the “Google Lens”. Whether it’s an attractive outfit, a place to explore, a mouth-watering meal, an unknown plant or an animal Google Lens gives you a completely different way to search.

It analyzes images and gives relevant result in milliseconds. Since being linked to Google Photos, Google Assistant, and iOS; it can be directly accessed from there. However, every phone isn’t compatible with it (Google Lens).

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TinEye

Reverse Image Search!

TinEye is a compatible search engine for image search and recognition. With a high search accuracy, it is very reliable to find anything that anywhere exists over the internet.

All you have to do to find the secret homes of a specific item all around the internet is to just upload the image in neglectable time and see the interesting result!

For the best progress of your business, feel free to get in touch with MarkWeb IT!