Search Engine Optimization (SEO) has been a part of the online world for decades. Not a single website has been missed out using this technique to get ranked on Google. Many small and medium businesses are concerned about the strategic issues coming from an SEO expert because of the downranking of the site.
Most of the business owners don’t understand what SEO is and thus hire SEO experts to get their work done. They don’t keep the check and balance on the site while keep paying huge amounts to the SEO company. This leads to a major drop in the ranking of their site and thus a failure. We will tell you some of the basic of SEO tools and the importance of them in this blog so you can keep an eye on the work you are paying for.
If you don’t have any idea about the SSL certificate, then look on the site’s link in the browser and check the HTTP//: command. It is having an ‘s’ in the end, it means the site is fully secure from thefts, scams, or viruses, and if there is no ‘s’ with it, then the site is not secured and your information is on stake. You should ask your SEO expert if you don’t find an SSL certificate on your web link.
Broken Link Checker
Many websites get down from the Google indexing ranks because of the broken links inside. Sometimes, a developer misses or forgets to change the link paths inside the website after changing the web link of the site. Google drop down the ranks of such sites if finds broken links. You can check the links by using Broken Link Checker online and change the links before sending the site live. In case you find errors, you must seek justification from the digital consultancy or market firm.
Speed of your site plays a very important role in the Google ranking methods. Your site should have the minimum timeframe to upload online regardless of the internet speed. A 3-seconds time frame to upload for a website is the best. Taking more than this time will affect the ranks. You can check the speed of your site on gtmatrix.com and even compare the results with your competitor. This is a great free tool by which you can ask your web design company to make the site more responsive as soon as possible. You can check your SEO firm’s website as well on this tool to check if they are worth hiring or not.
This is the most important SEO technique to increase the ranking of your website. Selection of keywords for your digital marketing blog or the website in-front content will put your link on the index’s deserving position. If you select a keyword “email marketing” as the ranking keyword for your blog, then it might reach the level you expect because it’s a famous word. So, using rather “email marketing services in Birmingham” will eventually get you higher results because of its long tail formation. Long Tail keywords have low difficulty and research but high potential.